Exploring Retail Image and Symbolism Wal-Mart's advertising flyers, with their strategic use of retail image and symbolism, hold the key to unlocking the secrets of the company's success. Through the lens of institutional semiotics, these flyers become a captivating reflection of Wal-Mart's marketing strategy. Every element within the flyer is carefully designed to convey … [Read more...] about Unraveling the Symbolic Enigma: Decoding Advertising Flyers